Brand Strategy & Positioning
What’s a Brand-SMART Templet®?
“The Brand-SMART Templet has been an invaluable brand management
tool. It sums up our organization in a way we never could before. The
Brand-SMART Templet acts as an executive summary of our graphics style guide, instantly
expressing our visual identity. We also use it internally to further
refine and define our brand. If a picture is worth a thousand words,
then the Brand-SMART Templet is worth more.”
— Ruth G. Shelly,
Executive Director, Madison Children's
Museum.