Glowac Harris Madison

Public Relations + Promotions

Public Relations is about doing something newsworthy, then telling your audience what you’ve done. PR efforts should be more wonder than blunder. More sizzle than fizzle. The better the communications between you and your audience, the higher your profile.

Promotion, like PR, needs to work in concert with overarching marketing strategies. From driving foot traffic to viral internet activity, promotion that is well-conceived should seamlessly dovetail with advertising goals and themes.