Glowac Harris Madison
Advertising, Public Relations, Brand Consulting and Market Research.
Home Run Inn Frozen Pizza positioning is a grand slam.
With several sub-brands filling the freezer sections of supermarkets, Kraft Cheese literally owns the frozen pizza market. Home Run Inn (a small family-owned brand) needed marketing consulting that could eat some of Kraft’s market share. The client enlisted a secret ingredient and our brand positioning expertise.
We created a Home Run of our own — a proprietary brand positioning line (“Always a big hit at Home”) and message strategy that, by the way, easily differentiated Home Run Inn from any other small or large brand. Our strategy was easily translatable to creative that specifically sold Home Run Inn Pizza, instead of, the “category.”
