Glowac Harris Madison

To attract the best workforce, we invited people to “play.”

Radio Flyer needed an informative but motivational video to convey their new corporate vision to current staff. Done right, the same video would help attract the best new talent, too. But first, they needed a cohesive message strategy that complimented the Radio Flyer mission, vision and values statements.

Radio Flyer entrusted their brand management to marketing specialist Doug Voegtle. The result was something powerful.

We laid the groundwork for a convincing recruiting message — one that was extendable to broadcast and Internet marketing.

Consulting a la Carte.pdf