Your harvest is in: Island Wheat Ale.
Capital Brewery was already loved in Madison, WI for rich, traditional German-style brews. When they set out to launch a lighter-tasting wheat brew to two very different targets — loyal Capital customers and entry craft-beer pioneers — they turned to us for strategic marketing help.
We developed the Island Wheat Ale name, packaging and brand positioning that won over both targets and increased the brewery’s total sales by 36%. Our client is expanding to meet demand. Their sales growth was a direct result of the creation and successful launch of Island Wheat Ale.
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