Glowac Harris Madison
Advertising, Public Relations, Brand Consulting and Market Research.
Fresh, Fun, Fabuloso!
Pedro's, a 25-year old Mexican restaurant chain, was looking for a boost. Sales were flat, profits were off , major competition was opening nearby,and major construction was planned right in front of one of the restaurants.
Our BrandSMART brand management process and primary research got things cooking. Surveys showed that consumers weren't hearing Pedro's promise of fresh food. So we recommended a fresher color palate for ads and restaurant interiors, along with a new brand positioning: Fresh, Fun, Fabuloso!
Today, sales are up. Better yet, Pedro's business is hopping and profitability is better, too. Fabuloso!
