“We operate in an extremely complex industry. But the design from Glowac+Harris+Madison captured the emotion of who we are. That creative platform is still resonating through our communications three years later. ”
— Kathryne Auerback, Director of Marketing, Physicians
Plus
Physicians Plus — a cutting-edge managed care organization in south central Wisconsin — was seen as a commodity supplier of health plan products. They needed distinct competitive sales tools. Our collateral system design was so powerful that it has been applied to unify the website and other customer touch points. As their advertising agency, our work now includes B2B, B2C and media buying.