Glowac Harris Madison
Advertising, Public Relations, Brand Consulting and Market Research.
One vacation where we didn’t mind working.
We identified a brand positioning for Castle Rock Lake Condominiums. Not only was it the perfect paradise escape, but whether you worked in Milwaukee or Minneapolis, you could literally “vacation every weekend.” How? Simply leave work on Friday and enter your dream escape by sunset.
Our integrated strategic marketing campaign included an improved website, consumer ads, radio and direct mail — effectively reaching prime targets from Chicago to Madison to Minneapolis.
